NCMEC Branding Guidelines
This manual establishes exact guidelines for proper use of the NCMEC logo. The visual integrity of the NCMEC logo must be strictly maintained. Adherence to these guidelines will result in clear, consistent identification with the brand.
:: Horizontal Logo
:: CyberTipline Logo
COLOR
:: Primary Values
Primary for Headers, Subheaders &
Backgrounds
Used primarily for headers and subheaders. It can be used for dark background colors, infographics, callouts, or dividers.
DO NOT use for paragraph text.
#00264d
CMYK 100 50 0 70
PMS 295 C / 295 U
#006D90
CMYK 100 40 25 15
PMS 3025 C / 308 U
#008DB6
CMYK: 100 25 20 0
PMS 7705 C / 313U
#39C2D7
CMYK: 60 0 15 0
PMS 311 C / 311 U
#92D6E3
CMYK: 40 0 10 0
PMS 629 C / 304 U
Primary for Headers, Paragraph Text & Backgrounds
Used primarily for headers, subheaders, body text, dark backgrounds, infographics, callouts, or dividers.
Best used for paragraph text on printed materials.
#404041
CMYK 0 0 0 90
PMS Process C / U, 90%
#58595B
CMYK: 0 0 0 80
PMS Process C / U, 80%
#939598
CMYK: 0 0 0 50
PMS Process C / U, 50%
#C7C8CA
CMYK: 0 0 0 25
PMS Process C / U, 25%
#F1F2F2
CMYK: 0 0 0 5
PMS Process C / U, 5%
:: Secondary &
:: Tertiary Values
Secondary for Accent used with Primary
Use as an accent color. Use red to indicate a critical message, callout, or require for attention.
#AD1A1F
CMYK 15 100 100 20
PMS 7623 C / 7623 U
#FDB913
CMYK 0 30 100 0
PMS 124 C / 7548 U
Tertiary for Data & Backgrounds
Best to represent data, different types of graphs that require more than a few colors to use, along with Primary and Secondary color swatches.
#F26D5F
CMYK 0 72 60 0
#F58A80
CMYK 0 57 42 0
#F8AC99
CMYK 0 39 34 0
#FAAB60
CMYK 0 38 70 0
#FCBC7E
CMYK 0 30 56 0
#FDCFA3
CMYK 0 21 37 0
#FFCD60
CMYK 0 20 72 0
#FFD87D
CMYK 0 15 61 0
#FFE3A2
CMYK 0 12 46 0
#5ABB64
CMYK 66 0 82 0
#7BC581
CMYK 54 0 66 0
#A2D4A3
CMYK 38 0 46 0
FONTS
Heading: Figtree
Section: Figtree
Paragraph: Figtree
URL: NCMEC.org
Print font style sample
Web
H1 Figtree 45PX
H2 Figtree 36PX
H3 Figtree 26PX
H4 Figtree 24PX
H5 Figtree 20px
P1 Figtree 18px
P2 Figtree 13px
By the Numbers
Stats 72PX
Stats 36PX
Stats 20PX
TYPOGRAPHY
INFOGRAPHIC
IMAGES
